Most people setting up a digital business card treat it like a paper card with a URL attached — name, title, phone, done. That is a missed opportunity. A digital profile is not constrained by 85 × 54 mm of card stock, and the person opening it on their phone can act on every piece of information immediately: tap to call, tap to book, tap to watch, tap to save. Thinking carefully about what to include on a digital business card is really thinking about what you want someone to be able to do the moment they open it.
This post works through the main categories of profile content — not as a checklist to fill completely, but as a set of decisions to make deliberately. The right profile for a sole-operator plumber looks different from the right profile for a national sales director. Both should be intentional.
Start With the Basics — Then Stop Treating Them as Basics
Name, job title, company and a primary phone number are the floor, not the ceiling. Even here, the decisions matter. Your job title should reflect how you want to be found and remembered, not just what your employment contract says. “Business Development Manager” is accurate; “Commercial Partnerships — Asia Pacific” tells someone at a conference exactly whether they should follow up.
Your primary email address deserves the same thought. A generic info@ address signals that enquiries go into a queue. A direct address signals that you are the person to reach. If your role involves a lot of inbound enquiries, a direct line and a direct email on the same profile removes the friction that kills follow-through.
The profile customisation options in BONKT let you control exactly which fields appear and in what order, so you are not locked into a template that buries your most relevant detail at the bottom.
Booking Links: The Single Highest-Value Field Most People Leave Empty
If any part of your work involves scheduling — a discovery call, a site visit, a consultation, a demo — a direct booking link is arguably the most useful thing on your profile. It lets the person who just met you move from “interested” to “in the calendar” without a back-and-forth email chain.
A booking link does not replace the conversation you just had. It captures the momentum from it. The difference between someone who books while the interaction is fresh and someone who means to email you tomorrow is often just the presence or absence of a frictionless next step.
BONKT supports unlimited custom URLs, so you can add a Calendly link, a booking page from your practice management software, or a direct link to your quoting form — whatever fits your workflow.
Portfolio and Product Pages: Show, Don’t Just Tell
For anyone whose work is visual or demonstrable — architects, designers, builders, photographers, consultants with published case studies — a link to a portfolio or a specific project page does something a job title cannot. It gives the recipient immediate context for what you actually do.
The same logic applies to product pages. If you sell a specific range and you hand your card to someone at a trade show, a direct link to that range is more useful than your homepage. They do not need to navigate; they land exactly where the conversation left off.
Think about what the person you just met actually needs to see next, and link to that specifically rather than to the top of your website.
Social Handles: Selective, Not Exhaustive
Including every social platform you have ever created an account on is clutter. The question is which platforms are genuinely relevant to the professional relationship you are trying to build.
For most B2B professionals, LinkedIn is the obvious one — it is where the follow-up connection happens. For trades and construction, an Instagram account showing completed work can function as a portfolio. For someone in media, speaking or thought leadership, a link to their podcast, YouTube channel or published articles carries real weight.
The test is simple: if someone clicked this link, would it help them decide whether to work with me? If the answer is no, leave it off. A profile that loads quickly and contains five relevant items is more useful than one that lists twelve platforms the recipient will not open.
You can also use unlimited custom fields to add handles or links that do not fit standard social categories — a Substack, a trade directory listing, a specific review page.
A Video Introduction: Worth Considering, Worth Doing Well
A short video — thirty seconds to two minutes — can do something text cannot: it gives the recipient a sense of who you are before they have had a second conversation with you. For roles where trust and personality matter early (financial advice, recruitment, high-value sales), this can be a meaningful addition.
It does not need to be produced professionally. A clear, well-lit clip recorded on a phone, with a consistent background and a specific message — what you do, who you help, what to do next — is more effective than a polished video that says nothing in particular.
BONKT supports video and image banners directly on the profile, so the video is part of the card experience rather than a link the recipient may or may not click.
What to Leave Off
Deciding what to include on a digital business card is partly a question of what to exclude. A few things worth reconsidering:
- Your fax number. Unless your industry genuinely still uses fax, it signals that the profile has not been reviewed recently.
- A postal address if you do not receive visitors. If your business is entirely remote or field-based, a street address adds nothing and may invite contact you cannot act on.
- Social accounts you are not active on. A LinkedIn profile last updated three years ago, or a Twitter account with twelve posts, does not build confidence.
- Generic website homepages when a specific page exists. If you have a services page, a product page or a booking page that is more relevant than your homepage, link to that instead.
One Profile, Multiple Contexts
One practical advantage of a digital profile over a paper card is that you can update it without reprinting anything. If your phone number changes, your title changes, or you launch a new service, the update happens once and every future share reflects it — including any NFC card or QR code already in circulation.
This means your initial decisions about what to include are not permanent. You can test a booking link, see whether it gets used, and remove it if it does not fit. You can add a portfolio link when a new project is worth showing. The profile should reflect your current professional reality, not a snapshot from the day you set it up.
For teams, this also matters at the manager level. How BONKT works means a team manager can ensure consistent fields appear across every team member’s profile without chasing individuals to update their own cards. That consistency matters when the team is meeting clients and every card should reflect the same brand and contact structure.
Custom Domains: The Detail That Changes How Your Profile Is Perceived
On paid plans, BONKT supports custom domains and URLs. Instead of sharing a link that reads as a platform subdomain, your profile can sit at your own domain. For established businesses and senior professionals, this is a small detail that reads as intentional rather than incidental.
Custom domains are not available on the free tier — they are a feature of BONKT Pro and BONKT Unleashed. If that matters to how you want the profile to appear, it is worth factoring into your plan choice.
Your Profile as a Working Page
The practical frame for thinking about what to include on a digital business card is this: what do you want someone to be able to do in the thirty seconds after they open it? Call you, book a time, see your work, connect on LinkedIn, read a case study — pick the two or three actions that matter most for the relationships you are building, and make those easy. Everything else is secondary.
A profile that answers “what does this person do and how do I take the next step?” clearly and quickly is doing its job. One that answers every possible question at once is doing none of them well.
You can explore the full range of profile fields and features in the BONKT knowledge base, or see who benefits from a digital card if you are still working out whether the format suits your context. If you send a lot of email, the Email Signature Builder is also worth a look — it extends your profile into every outbound message without any extra effort at send time.
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